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A guide to event wi-fi: why is it the modern day event necessity?

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by: KannasDrake846
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Word Count: 657

Companies who have delivered event IT and event wifi for many years have recently noticed a sudden growth in demand for IT related services at events. In earlier times, event wifi was unheard of except if a product and also campaign with specific web requirements was being exhibited. However today, event wifi is a vital element for functions such as conferences, sport events, festivals, road shows and also experiential marketing events.
Why is event wifi needed?
Many venue providers have found the growth in demand for event wifi a difficult task to overcome. Venue providers frequently think they have got adequate broadband to supply an event - but this is usually untrue.
The majority of venues don't have sufficient bandwidth and thus require event wifi in order to manage the heavy usage of data (e.g. numerous web site demos at IT occasions, elevated use of smart phones as well as portable web devices). Likewise, events organizers as well have been caught unawares, however through no fault of their own. Event wifi is frequently an after-thought and something which we do take for granted.
When can event wifi be employed?
- Various types of festivals require event wifi to enable site-wide ticketing devices.
- Indoor and outdoor networks - event wifi can be utilized at a huge marquee or across numerous rooms at a conference.
- Temporary Cloud - event wifi utilized for data capture or as a thank you to your clients.
- Server access - make use of terminals to gain access to your main server with event wifi.
- Press rooms - support the bandwidth hungry reporters going to your event with either a hardwired or wifi system.
- Production offices: internet in a porta cabin or a fully networked extension of your office with VOIP and server access with event wifi.
Furthermore, with this growth of event wifi has come a whole new raft of innovative marketing and data acquisition concepts. A few of these include:
1. Blog spots - event wifi companies have had request for blog spots so team members can report on the event as it is occurring. These devices are triggered by RFID devices worn by each one of the participants which means no log in is necessary.
2. Data exchange - cost-free internet access at occasions (such as festivals) is normally supplied via temporary clouds or wifi hotspots. Businesses employ event wifi to supply people with free access to the internet in return for some of their basic data.
3. Website promotion - Public website demonstration is enabled through event wifi at events and exhibitions.
4. Promotional stands - event wifi gives the promoter a broader variety of promotional tools to work with. If wifi is being employed at their marketing stand, it can keep potential clients looking for a longer period of time, and give that particular marketer an advantage over its other competitors.
What are the numerous event wifi choices?
There's a wide range of event wifi options available:
- Quick and effective 3G bonded routers up to 7mbs.
- Satellite up to 10Mbs (per sat).
- Point to Point where onsite broadband is not possible. This too gives excellent bandwidth with hardly any contention ratio.
- Temporary ADSL/ADSL2+Broadband. Up to 20Mbs 2:1 contention ratio. This is cost-effective and normally achievable anywhere with an address.
- Temporary wi-fi, clouds and site wide transmission with a selection of data capture and monetisation solutions.
With the ongoing progression of technology, it is almost certain that the demand for IT at an event, in particular event wifi, will continue to increase. With the increase of smartphones, portable computers, server based ticketing systems (not to mention the move towards a cashless society) event coordinators along with venue providers need to make event wifi more of a priority than it is currently. Event wifi isn't just a basic requirement to manage the numerous modern day internet- using devices, but it is also a powerful marketing tool, used for processes such as data acquisition or finding new ways to interact with potential customers.




About the Author

The writer works closely with Noba, a professional IT company located in the UK. Noba provides high quality event wifi and technical infrastructure to events and exhibitions all through Europe and across the globe.


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